Portland State University

PRESENTATION ARCHIVE

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OVERVIEW

Since 2005, Portland State University has periodically surveyed occupants of recently developed  higher-density and mixed-use projects near transit, often referred to as Transit-Oriented Developments (TODs). The general objectives of the surveys were to better understand actual transit use, among other factors, of residents in these buildings. Between 2005 and 2018, the research team surveyed residents of nearly 50 TODs. With funding from Metro and the National Institute for Transportation and Communities, the research team carried out a two-pronged study drawing on this wealth of data. First, we explore geographic differences within the Portland region in terms of travel behavior and attitudes of TOD residents, including differences between TODs within the city of Portland, in eastside suburbs, and in westside suburbs. Second, we conducted a second wave of surveys for select TODs to understand if travel behavior or attitudes changed over time, particularly as neighborhoods surrounding the buildings were built up. In this webinar, we will present select findings from both aspects of the study.

KEY LEARNING OUTCOMES...

Transportation mode choice is often expressed in terms of models which assume rational choice; psychological case studies of mode adoption are comparatively rare. We present findings from a study of the psychology of adoption for sustainable transportation modes such as bicycles, car sharing, and mass transit. Case studies were conducted with current and former participants in PSU’s ‘Passport Plus’ transit pass program, as well as a longitudinal cohort study of first-time winter bicycle commuters. Composite sequence analysis was used to construct a theory of the adoption process for these modes. Our findings suggest that mode evaluation is cognitively distinct from mode selection and has different information requirements. We conclude that public and private organizations could improve the adoption rate for these modes by tailoring their communication strategies to match the commuter’s stage of adoption.

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The video begins at 9:01.