Portland State University

Transportation mode choice is often expressed in terms of models which assume rational choice; psychological case studies of mode adoption are comparatively rare. We present findings from a study of the psychology of adoption for sustainable transportation modes such as bicycles, car sharing, and mass transit. Case studies were conducted with current and former participants in PSU’s ‘Passport Plus’ transit pass program, as well as a longitudinal cohort study of first-time winter bicycle commuters. Composite sequence analysis was used to construct a theory of the adoption process for these modes. Our findings suggest that mode evaluation is cognitively distinct from mode selection and has different information requirements. We conclude that public and private organizations could improve the adoption rate for these modes by tailoring their communication strategies to match the commuter’s stage of adoption.

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Topic: Using "big data" for transportation analysis: A case study of the LA Metro Expo Line

Summary: Access to a comprehensive historical archive of real-time, multi-modal multi-agency transportation system data has provided a unique opportunity to demonstrate how “big data” can be used for policy analysis, and to offer new insights for planning scholarship and practice. We illustrate with a case study of a new rail transit line. We use transit, freeway, and arterial data of high spatial and temporal resolution to examine transportation system performance impacts of the Exposition (Expo) light rail line (Phase 1) in Los Angeles. Using a quasi-experimental research design, we explore whether the Expo Line has had a significant impact on transit ridership, freeway traffic, and arterial traffic within the corridor it serves. Our results suggest a net increase in transit ridership, but few effects on traffic system performance. Given the latent travel demand in this heavily congested corridor, results are consistent with expectations. The benefits of rail transit investments are in increasing transit accessibility and person throughput within high-demand corridors; effects on roadway traffic are small and localized. 

Bio: Mohja Rhoads...

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Adam Moore: Bus Stop Air Quality: An Empirical Analysis of Exposure to Particulate Matter at Bus Stop Shelters

Congested traffic corridors in dense urban areas are key contributors to the degradation of urban air quality. While waiting at bus stops, transit patrons may be exposed to greater amounts of vehicle-based pollution, including particulate matter, due to their proximity to the roadway. Current guidelines for the location and design of bus stops do not take into account air quality or exposure considerations. This study compares the exposure of transit riders waiting at three-sided bus stop shelters that either: 1) face the roadway traffic or 2) face away from the roadway traffic. Shelters were instrumented with air quality monitoring equipment, sonic anemometers, and vehicle counters. Data were collected for two days at three shelters during both the morning and afternoon peak periods. Bus shelter orientation is found to significantly affect concentration of four sizes of particulate matter: ultrafine particles, PM1, PM2.5, and PM10. Shelters with an opening oriented towards the roadway were consistently observed to have higher concentrations inside the shelter than outside the shelter. In contrast, shelters oriented away from the roadway were observed to have lower concentrations inside the shelter than outside the shelter. The differences in particulate matter...