Portland State University

Transportation mode choice is often expressed in terms of models which assume rational choice; psychological case studies of mode adoption are comparatively rare. We present findings from a study of the psychology of adoption for sustainable transportation modes such as bicycles, car sharing, and mass transit. Case studies were conducted with current and former participants in PSU’s ‘Passport Plus’ transit pass program, as well as a longitudinal cohort study of first-time winter bicycle commuters. Composite sequence analysis was used to construct a theory of the adoption process for these modes. Our findings suggest that mode evaluation is cognitively distinct from mode selection and has different information requirements. We conclude that public and private organizations could improve the adoption rate for these modes by tailoring their communication strategies to match the commuter’s stage of adoption.

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Adam Moore: Bus Stop Air Quality: An Empirical Analysis of Exposure to Particulate Matter at Bus Stop Shelters

Congested traffic corridors in dense urban areas are key contributors to the degradation of urban air quality. While waiting at bus stops, transit patrons may be exposed to greater amounts of vehicle-based pollution, including particulate matter, due to their proximity to the roadway. Current guidelines for the location and design of bus stops do not take into account air quality or exposure considerations. This study compares the exposure of transit riders waiting at three-sided bus stop shelters that either: 1) face the roadway traffic or 2) face away from the roadway traffic. Shelters were instrumented with air quality monitoring equipment, sonic anemometers, and vehicle counters. Data were collected for two days at three shelters during both the morning and afternoon peak periods. Bus shelter orientation is found to significantly affect concentration of four sizes of particulate matter: ultrafine particles, PM1, PM2.5, and PM10. Shelters with an opening oriented towards the roadway were consistently observed to have higher concentrations inside the shelter than outside the shelter. In contrast, shelters oriented away from the roadway were observed to have lower concentrations inside the shelter than outside the shelter. The differences in particulate matter...

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Abstract: In transportation planning and engineering, market segments or groups of individuals with varying attitudes and travel behavior are often identified in order to define a set of policies and strategies targeted at each segment. Examples include residential location choice studies, electric vehicle adoption and the marketing of public transit options. Defining market segments is common in the marketing literature, typically based on observed socioeconomic characteristics, such as gender and income. However, in addition to these characteristics, travelers may also be segmented based on variations in their observed travel and activity patterns. The activity-based approach to travel demand analysis acknowledges the need to analyze the travel patterns of individuals, conceptualized as a trip chain or tour, as opposed to individual trip segments. This has implications for identifying markets segments based on travel patterns which needs to distinguish between the sequencing and timing of travel choices and activities, in addition to the actual travel choices and activities. One approach that holds promise is pattern recognition theory which has wide applications in image analysis, speech recognition and physiological signal processing. In this study, pattern recognition methods are applied to observed daily travel and activity patterns from Oregon to identify travel market...